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I just caught a great commercial by Lowe's during the Broncos vs. Cowboy's game on Fox. Lowe's did an excellent job of painting themselves as the Lowest cost option in the hardware superstores by superimposing a T at the end of the Lowes, using a variety of naturally occuring objects. Unfortunately, they have done a horrible job of following up with this campaign online. So bad, that I can't even find an online version of this commercial when I'm looking for it. This video has been searched for so many times that on youtube, when you type lowes, "lowes lowest tv commercial" is one of the top auto-complete options. Lowes isn't just missing a great opportunity for additional brand building and community interaction, but they are creating frustration in people who want to view this commercial again - definitely not their desired action. I hope that someone in the marketing department at Lowes reads this post, and recognizes the importance of extending their brand advertising online. I have now said my 12.5 cents (adjusted for inflation) and will step down from my soap box.
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